01932 857381

Open today 
10:00am - 5:00pm

We are open every day, apart from a few days over Christmas

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    Italian Car Day with Auto Italia Sunday 10th October

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Italian Car Day in association with Auto Italia Magazine

  • Date October 10, 2021
  • Time 8:30am - 5:00pm
  • Suitable for Everyone

One of the biggest events of the year at Brooklands, celebrating the UK’s obsession with all things Italian. Expect the site to be bursting with all makes of Italian cars and a few motorbikes. 

With a great selection of vehicles from Lamborghini, Maserati, Ferrari, Lancia, Alfa Romeo, Fiat and Abarth, there will be something for everyone to look at. Owners of Italian cars are welcome to bring it on the day, to join in with the fun.

The Mercedes-Benz World circuit will see a line-up of cars being demonstrated at lunchtime, while during the afternoon Test Hill will be running, pitting a line-up of cars against the challenge presented by this unique part of Brooklands. This year there will be just as much to see and do as before, including many trade and club stands, so come early, bring your camera and plan your whole day at Brooklands!  


  • 08.30  Gates open
  • 10:00 Museum displays & aircraft open.
  • 13:00 – 14:00 Mercedes-Benz World Track Parades
  • 15:00 - 15:45 Test Hill Ascents
  • 17:00 Event ends; Museum closes

Admission Tickets*

Adult £24.20

Senior (65+)/Student £23.10 

Children (5-16, Under 5s FREE) £11.00

Family 1 adult  £36.30

Family 2 adults  £60.50 

Brooklands Members & LBPT Members* £6.30

We're Good To Go

goodtogologoweb.jpg"We’re Good To Go” is the official UK mark to signal that a tourism and hospitality business has worked hard to follow Government and industry COVID-19 guidelines and has a process in place to maintain cleanliness and aid social distancing.

Pre-booking Guide

* Ticket prices include a 10% voluntary donation which enables us to reclaim tax on the whole ticket price under Gift Aid. You can choose not to include the donation when you buy your tickets.

Booking tickets

  • Event capacities remain limited, tickets will need to be booked in advance to guarantee admission on the day.
  • Brooklands Members and London Bus Museum Members will need to book their tickets in advance, a surcharge applies for this event.
  • There is no surcharge for Club Level members and children of Family members.
  • We are not able to accept Gift Vouchers on our premium event days.
  • 2020 ticket holders do not need to re-book, please bring your booking confirmation from 2020

Tickets are non-refundable and non-transferable. In the case of a change in government guidelines, tickets are covered by our Covid-19 ticket guarantee. For more information please see the COVID FAQs

Getting Here

People driving Italian cars & motorcycles should enter the Museum site via the Campbell Gate off the B374. Please follow the yellow temporary parking direction signs on the local roads to guide you to the right place. If the Museum site is full, Italian cars will be re-directed to public parking areas, which are in The Heights off Wellington Way with overflow parking in the Community Park if required, with park and ride buses to take you to the Museum - please follow the yellow temporary parking direction signage.

Drivers of Alfa Romeos will have their own dedicated entry gate which leads into the dedicated Alfa Romeo parking area at the top of The Heights, adjacent to the Museum. Please follow the temporary yellow parking direction signs to find this area. They will be labelled “Alfa Romeos” with direction arrows to show you which way to go.

Parking for those in non-Italian cars is in The Heights off Wellington Way with overflow parking in the Community Park if required with park and ride buses - please follow the yellow temporary event parking signage.

Auto Italia - Italian Car Day 2021: Event Guide
  • Auto Italia is one of our biggest events of the year, it will be a fabulous fest celebrating the best of the Italian Automotive industry. Event capacity remains limited, but the site will still be busy on the day, so whilst we have implemented extra entrance points to speed up the entry process, there will undoubtedly be queues to get in.

Top Tip: Make sure you have your ticket ready at the gate, it will help us get everyone on site quicker.

  • As the site and public parking spaces fill up we will be redirecting people to additional parking areas. Please be ready to follow the directions of marshals and keep an eye on signage as you approach the site. For more information on parking areas please read the Getting Here section.
  • This year we have additional catering outlets on-site, but if you want to avoid the queues why not bring a picnic and enjoy it at one of our many picnic spots around the site.
Catering Outlets

Sunbeam Café, Clubhouse  – Open from 09:00

“Refuel”, Press Hut – Open from 09:30

Brooklands BBQ, Paddock Lawn – Open from 09.30

Hot Dog Shack, Motoring Village – Open from 10.30

Pizza shack, Finishing Straight – Open from 11.00

Keeping you safe

We have been working hard to implement Covid safety measures to ensure all our events are safe and enjoyable for all our visitors. Our events will follow the latest Government guidelines, please visit our Visitor Safety FAQ for full details.

Test Hill will take places subject to the government's Covid guidelines.

Contact Details

Trade stands and Car Clubs

01932 857381 ext 253 stevecastle@brooklandsmuseum.com

General and Ticket Enquiries

01932 857381 info@brooklandsmuseum.com

Competition Cars pre-booking

If you have a car that you think is worthy of inclusion in the lunchtime Demonstration session or in the afternoon Test Hill Ascents, please send your details and a description of the car to Phil Ward of Auto Italia Magazine at phil@auto-italia.co.uk

Taking Part in Motoring Activities

If you have a car that you think is worthy of inclusion in the lunchtime Demonstration session or in the afternoon Test Hill Ascents, please send your details and a description of the car to Phil Ward of Auto Italia Magazine at phil@auto-italia.co.uk

At events where we are running Test Hill and Mercedes-Benz World track demonstration, anyone who wishes to take part will need to produce a valid driving licence as part of the signing-on process. The licence must be for the type of vehicle you are looking to drive or ride. They must also attend the briefing session after signing on, before participating in motoring activities.

Please note:

As part of an essential fundraising programme to safeguard the future of Test Hill, we are asking for a voluntary contribution from everyone who wishes to take part in the ascents and are suggesting £5.00 as a suitable contribution. More details will be available at the signing-in area - Thank you.

Admission Policy

Assistance dogs only are admitted on site. Children 16 and under must be accompanied by an adult. For full visitor guidelines please click here

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Plan Your Visit

Getting Here