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Auto Italia - Italian Car Day

  • Date April 29, 2017
  • Time 8:30a.m. - 5:00p.m.
  • Suitable for Everyone

One of the biggest events of the year at Brooklands celebrating the UK’s obsession with all things Italian. This will be Auto Italia’s 32nd Spring Gathering - the UK’s first and finest all-Italian car event. Expect the site to be bursting with all types of Italian cars (and a few motorbikes).

Test Hill demonstration will be taking place, in addition to action on the Mercedes-Benz World circuit. In previous years there have been over 200 Ferraris alone! This year there will be just as much to see and do, including many trade and club stands so come early, bring your camera and plan the whole day at Brooklands!

Highlights on the day include a live demonstration of a 1951 OSCA–Maserati once driven by Prince Bira. In the Paddock NFU Mutual Cobham will be running a competition to win two tickets to the F1 British Grand Prix at Silverstone.

Getting Here

Italian cars should enter the Museum site via the Campbell Gate off Brooklands Road (with a fast access lane for ticket holders). If the Museum site is full, Italian cars will be re-directed to public parking areas, which are in The Heights off Wellington Way with overflow parking in the Community Park if required with park and ride buses - please follow event signage. Please note that there will be no parking in the Museum’s normal visitor car park at Mercedes-Benz World for this event.

NB: entry on to the site via the Campbell Gate for Italian cars will be restricted from 11.30am until 1pm due to movement of track cars for the demonstration at Mercedes-Benz World

Parking for those in non-Italian cars is in The Heights off Wellington Way with overflow parking in the Community Park if required with park and ride buses - please follow event signage.

Ticket Information

This is a premium event, with prices as follows:

On the Day

Adults £16

Seniors & Students £15

Family (2 adults and up to 3 children) £40

Children (5-16) £7

BTM & LBPT members £5

(no surcharge for children of Family or children of Club Level members)

Advance Tickets

Advance tickets are no longer available. Please note that advance tickets do not guarantee that there will be space on the Museum.


Brooklands Museum [email protected] 01932 857381

Trade Stands

Donna Hopton [email protected] 01932 857381

Admission Policy

Assistance dogs only are admitted on site. Children 16 and under must be accompanied by an adult. For full visitor guidelines please click here

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The timetable is as follows:

08:00Gates open (ticket holders)
08:30Gates open (general entry)
09:30Museum displays and aircraft open
11:00Briefing for participants in Mercedes-Benz World track session
12:00-13:00Mercedes-Benz World track demonstrations
13:00Drivers sign-on for Test Hill
14:45-15:30Test Hill sessions
17:00Event and Museum closed
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Auto Italia Food and Drink

Brooklands Food Market – Vickers Suite 10am-4pm
The Cake Stall & Ice Cream, Pizza Bar and Sausages

Sunbeam Café 7.30am-5pm (Hot food available until 2.30pm)
Breakfast served until 11am, hot and cold lunches, cakes, drinks and ice cream

Napier Restaurant & Brooklands Bar 10am-4pm
Hot fork buffet with salads, cakes

Brooklands Grills 8.30am-4pm
Pastries, breakfast bacon and sausage rolls served until 11am, burgers, hot dogs and drinks

Shell Pagoda 11am-4pm
Coffee, Cakes, Waffles & Judes Ice Cream

Coffee and Snacks Van – Press Hut 7.30am-4pm

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Plan Your Visit

Getting Here